Project
Self-initiated concept
Year
2026
Scope
Identity, campaign, app, website, motion
Role
Concept, design and motion
The brief
Finance apps for independents tend to be dashboards: more tabs, more alerts, more things to check. I set myself the opposite brief, a product whose best day is the one where it has nothing to tell you.
There’s no client behind it. The product, the copy and the numbers on screen are all part of the concept, so the system is tested on real sentences and real interfaces instead of placeholders.
The idea
Nimbo reads your accounts, only the card spends. That one line sets the trust boundary for the product and the tone for the brand: calm, plain, and quiet until something matters.
The visual idea is the layer: soft arches stacked one behind another, in six pastel “skies” on a mostly white page. The same arch shows up in the charts, the bank cards and the illustrations.
What I made
Identity and a 22-board brand system: symbol, wordmark, a six-colour palette, Geist as the only typeface, icons, data and motion rules.
A 24-piece campaign, 38 social formats and a set of brand variations.
The product: a 44-screen mobile app with onboarding, a 25-screen web app and bank cards in seven colours.
A 15-page website, designed in Figma and built in Framer.
Motion
Sixty of the pieces are animated in Figma. Layers arrive from behind and conversations type themselves out, all on one easing curve, so the brand moves the same way in a poster, a bento or the app.
Have a launch or raise coming up?